I have several hobbies and two of them are movies and motorcycles.
I enjoy movies and especially the baddies in them. How can a superhero be super without a great baddie? A good baddie can elevate a film and encourage you to root for the goodie. One of my favourite baddies is "Smaug from The Hobbit "as I like dragons. So I decided I wanted to combine my two passions and build a motorcycle themed on Smaug. While researching this, it became apparent I needed to do my homework on the hobbit and Smaug. I enjoyed how Smaug talked and said the words "My armour is like tenfold shields. My teeth, like swords. My claws, spears. The shock of my tail, a thunderbolt. My wings, a hurricane. And my breath, death. I wanted to place this around the rear wheel, but I knew if a Tolkien superfan saw it he would pull me up if it wasn't in the right tongue. So I managed to find an amazing person who knows everything there is to know about Tolkien, The Lord of the Rings, and The Hobbit. He informed me and provided me with the information I required. By looking through this I became aware of the language Smaug would have spoken. Tolkien's Elvish language is made up of two styles. One being Sindarin and the other Quenya. Sindarin is heavily influenced by Welsh, whilst Quenya (or High-elven) is influenced by Finnish. I went with the Quenya and used the provided dictionary to understand the words and the fonts. Whilst doing this I came across the word "ONTARO" begetting Parent. So "Ontaro" is the Elvish word for Parent.
Thank you for reading and here is the finished item.
Tony Paskin - Founder
Who Are We?
About
We're Ontaro
After witnessing firsthand the dangers of social media for the younger generation, Tony Paskin (Founder) set out to save lives, open conversations and make the digital world as safe as we can for those we love.
For all the positives – accessible education, communication tools, creative outlets – there’s a whole load of negatives. Bullying, child suicide, drugs, alcohol, racism, violence, grooming and sexual content. The online world is a scary place to let your kids roam freely.
Tony wanted to create a fully functioning parental control monitoring system which protects children against malicious online interactions. Five years since his ‘aha!’ moment and he hadn’t found someone he could trust to develop a robust, visually appealing, functional app and system which used artificial intelligence to intercept and detect harmful interactions
For all the positives – accessible education, communication tools, creative outlets – there’s a whole load of negatives. Bullying, child suicide, drugs, alcohol, racism, violence, grooming and sexual content. The online world is a scary place to let your kids roam freely.
Tony wanted to create a fully functioning parental control monitoring system which protects children against malicious online interactions. Five years since his ‘aha!’ moment and he hadn’t found someone he could trust to develop a robust, visually appealing, functional app and system which used artificial intelligence to intercept and detect harmful interactions.
The Solution
A sophisticated native mobile monitoring solution which runs silently on android devices. Aimed at parents, teachers, and caregivers as a Safeguarding tool, Ontaro’s modern web SaaS (Software as a service) portal allows parents to view and monitor their children's online usage.
Parents don’t need to snoop on a child’s phone to keep them safe. Nor do they really want to. Instead, Ontaro’s system promotes ‘responsible use’; guardians are alerted to any sensitive and malicious content a child may come across and receive relevant website links to tools and advice to start a dialogue with them.
Ontaro
Ontaro’s new product uses innovative tech to put people front and centre. Built with a modern tech stack, it's a scalable subscription SaaS that uses a complex guardianship system through which parents can delegate alert management to spouses, carers or schools. With integrated device heartbeats, guardians can also check if a child’s phone is still turned on and connected to Ontaro.
We achieved multi-class text classification using varying natural languages processing techniques (like BERT) to flag content, and prompt discussion via a dashboard which shows statistics and charts about the child’s internet usage.
Oh, and we incorporated an ‘iterative improvement’ mechanism which enables parents to categorise their child’s detections, so we can retrain the machine learning model over time.
Pretty good stuff, huh?
But we’re not done just yet. We’re developing an iOS integration, image and video classification, sentiment analysis and improved analytics, to name a few.
PASSION, EXPERTISE AND
TRULY AWESOME TECH
DEFINES ONTARO’S
DIGITAL
TRANSFORMATION. WITH
ITS NEW SAAS IN TOW,
IT’S READY TO TAKE THE
UK’S ONLINE SAFETY
INDUSTRY BY STORM.
How the name "Ontaro" came about
Tony Paskin
Founder & CEO
We didn’t have car crashes before we had the car. Once we did, we invested in driver education and added seat belts, air bags and lane assist. Now you wouldn’t allow your child to take a car journey without a seatbelt, so that’s what Ontaro is doing – putting a seatbelt on your child's online journey. Trying to make it safer.
Alerting parents to online dangers. And encouraging responsible use.